George Gooch is the Chief Executive Officer at the Texas Health Services Authority (THSA), a public-private partnership responsible for healthcare interoperability in Texas. THSA was created with the purpose of promoting, implementing, and facilitating the secure electronic exchange of health information in the State of Texas. With this mission, THSA has been a key player in helping the state of Texas adapt its disaster response plans to respond to emergencies like Hurricane Marco and Laura and the COVID-19 crisis. Prior to joining THSA, George worked as a healthcare regulatory and data privacy attorney, and also served as a policy analyst at the Texas Senate Committee on Health and Human Services.